Īs of November 2017, Bumble had over 22 million registered users. After Wolfe Herd left Tinder, Andrey Andreev, founder of Badoo, contacted her about creating a dating platform and partnered with her, and the company remains majority owned by Badoo. By December 2015, the app had reached over 15 million conversations and 80 million matches. In December 2014, Wolfe Herd moved to Austin, Texas, and founded Bumble, a female-focused dating app. She planned to name the app Moxie, but this name was already taken. Even though she didn't want to go back to the dating industry initially, in the following months she cooperated with Badoo founder Andrey Andreev on assembling a team and developing a new female-friendly dating app. Having found herself a receiver of online hate, Wolfe Herd started sketching out a female-only social network centered around compliments which was to be called Merci. She reportedly received more than US$1 million as well as stock as part of a settlement in September 2014. On June 30 she filed a lawsuit against Tinder for sexual harassment. Wolfe Herd resigned from Tinder in April 2014 due to growing tensions with other company executives. She has also been credited with fueling its popularity on college campuses and growing its user base. She was reportedly behind the name of the app, taking inspiration from the flame logo and the idea of tinder, which is easily combustible material used to start a fire. Wolfe Herd became vice president of marketing for Tinder. The project was later abandoned, but Wolfe Herd joined the development team for the dating app Tinder with Rad and Chris Gulczynski within the IAC startup incubator in 2012. Through Hatch, she became involved with the startup Cardify, a project led by Sean Rad through Hatch Labs IAC incubator. Career Tinder Īt age 22, Wolfe Herd joined Hatch Labs. After graduating, Wolfe Herd traveled to Southeast Asia where she worked with orphanages. Soon after, she introduced a second business with Aufdenkamp called "Tender Heart", a clothing line dedicated to raising awareness around human trafficking and fair trade. The bags received national press after celebrities such as Rachel Zoe and Nicole Richie were photographed with them. Wolfe Herd partnered with celebrity stylist Patrick Aufdenkamp to launch the non-profit organization called the "Help Us Project". While in college and at the age of 20, she started a business selling bamboo tote bags to benefit areas affected by the BP oil spill. Wolfe Herd attended Southern Methodist University, where she majored in international studies and was a member of the Kappa Kappa Gamma sorority. When she was in fourth grade, the family went on a sabbatical in Paris, France. Wolfe Herd attended Judge Memorial Catholic High School.
Wolfe Herd was born as Whitney Wolfe in Salt Lake City, Utah, to Michael Wolfe, a wealthy property developer, who was Jewish, and Kelly Wolfe, who was Catholic.
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